JUST FOR TEE

Slogan:
YOU WILL NEVER KNOW …

Brand style
A mysterious, minimalistic and illusionary mix

Brand introduction
JUST FOR TEE was founded by BADWIN CHEUNG in 2010. It is a brand designed for the passionate individuals that want to pursue their dreams, follow their believes, be persistent and listen to their true calling.”TEE” is a subtle play on the old English word “THEE”, which means “YOU”. THEE symbolises the different dreams that each individual want to realise. The designs are minimalistic with a twist of mysterious and illusionary mix. The cuttings are unconventional giving the garments a fresh look that is modern and playful. The original and practical designs awaken the inner-self that is yet unknown to us, allowing us to be expressive, romantic and individualistic. Apparels are made with natural textiles, giving a liberating energy to its followers.

Design features
Attention to details with sophisticated choice of textile. Unique play with diamond-shaped and geometry design, finished with sharp cutting.

Brand culture
Awaken our inner-selves and follow our true passion and the “JUST FOR” attitude.

品牌风格:
虚幻极简,诡秘混搭

品牌介绍:
独立设计师原创品牌JUST FOR TEE由BADWIN CHEUNG张北永于2010年创立,TEE谐音(古英语) “THEE” (你),承载着每个人的梦想与思绪,唤醒信仰缺失时代中每个人心中的自我、每个人心中的”Just For”:为自己内心真正的信念去求索、去坚持。 虚幻极简主义的诡秘设计风格,苛求细节。颠覆传统的夸张不定律剪裁对服装重新解构,出其不意的元素考究贯穿,令作品摩登前卫又充满玩味,简洁低调却又急流暗涌。诱发我们遇见未知的自己,张扬个性与随性浪漫又不失实穿的原创混搭风格,配合随性自然的天然面料,让具有“Just For”信念的人,感受自由、自我的生命力量。

设计特点:
摒弃繁复追求极简,设计自由随性却不随意,大胆前卫。剪裁干净利落,灵活揉合菱形元素及几何分割的手法,刚柔并重。尊重面料的天然属性,对面料的考究与对细节镏铢必较。

品牌理念:
唤醒信仰缺失时代中每个人心中的自我。探寻每个人真正内心“JUST FOR”的精神信念。